DATE OF EVENT: DECEMBER,02/2018
LOCAL: CONSELHEIRO LAFAYETE, MINAS GERAIS, BRAZIL
The brand of bicycle tires and tubes Chaoyang that belongs to China's industry ZC-RUBBER GROUP industry, which is the 8th largest tire industry in the world, was in 2017 and 2018 as the best-selling bicycle tire brand in Brazil.
To commemorate this, the company held its first cycling tour with a charitable purpose.
The cycling tour was a huge success and had about 25 km traveled in the city of Conselheiro Lafayete and had more than 300 participants.
The inscription of the tour was free, the cyclist only donated 2 kg of food. More than half a ton of food was collected and donated to poor institutions in the city of Conselheiro Lafaiete.
Cycling is a fantastic sport and this type of action conveys the commitment of the company," says Mauricio Atauri, manager of the two-wheeler division of the company. CHAOYANG in Brazil.
More about the philanthropic institution that received the donations:
Name of institution: Roda Moinho Project
City: Conselheiro Lafayete, Minas Geras, Brazil
The Roda Moinho Project is a philanthropic entity, legally constituted, non-profit and maintained by donations and sponsors. Serves children and adolescents from 5 to 16 years old, in situations of social vulnerability.
The purpose of the entity is to provide those attended with access to the necessary resources for their integral training, enabling them physically, intellectually, morally and socially; so that they are protagonists of transformations of the social context in which they are inserted.
Activities offered: School attendance, socio-educational activities and monitoring of families. Food is provided for those served in the two shifts (snack and lunch) and during the year there are extra activities such as lectures, tours, gym, recreation and festivals.
They have a multidisciplinary team that performs activities to stimulate physical and motor skills, mental and intellectual, also allowing socialization and moral formation.
